tisdag 17 januari 2012


Let me introduce you to Candy Miller, the owner of the beautiful boutique Paperdolls on 5 rue Houdon, Montmartre in Paris. The English native Candy has a history in marketing and communication, but her interest for fashion and creative clothing and accessories made her take the step to open her own shop.

The vision is to provide women with original and beautiful pieces made by young designers and at the same time offer a pleasant and inspiring shopping experience. The shop is divided into five "rooms" - The bathroom, the kitchen, the bedroom, the office and the living room, all nicely decorated with old furniture, wall paper and details that draw your attention, and of course filled with women's wear only to die for!
Candy worked with Solène Héry from the architecture firm Avous, and with Anaïs Van Den Bussche, décoratrice de cinema, to get the place to look exactly as she visioned it - welcoming and original.

As a visual merchandiser student I was fascinated by all the clever and good looking ways of exposing  items. Here for instance, an old metal locker serves as wardrobe, and the sewing machine as well as the large letters give it all the nice industrial feeling that I'm so fond of.

 If it wasn't the chair hanging upside down from the ceiling, nor the bathtub rearranged as a sofa, and not the golden hand mirrors attached to the walls that I first lay my eyes on, it must have been all these amazing old traveling bags stacked on a shelf. They made me associate to an other era, and this feeling sticked with me trough out the whole shop. Just look at this make-up table dressed up with jewelry, isn't it dreamy?

Candy works with designers like Albert-Alberta, Betty Gabrielle et Ellips. Visit the Paperdoll website to learn more about the concept and the featured designers and if you're in the area do not miss out on Paris's only boutique appartement!


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